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Revolutionary
Mascaras
for Every Lash Look
Discover. Try. Buy.
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Try the lash looks IRL


Revolutionary Mascaras
for Every Lash Look
Discover. Try. Buy.
They’re Real! Magnet
| Extreme
length & lift
They’re Real!
| Length, volume &
separation beyond belief
Roller Lash
| Super curl & lift
BADgal BANG!
| Full-blast volume
Experience the difference in AR

Try the lash looks IRL


System Requirements

If you are using iOS and have opened this page via Instagram, Facebook, or any other social media platform, please use the "Open in Safari" option. You can find this option in the menu by tapping the three dots at the top right corner of this window.

  • Mobile device, phone or tablet
  • For AR functionality, you need iOS 13 or newer, using Safari browser
  • For Instagram Effects, the Instagram application installed on your mobile

Privacy Policy

Please refer to Benefit Cosmetics LLC's Privacy Policy on how your data is used.

Cookie Policy

This is the Cookie Policy for the Benefit Cosmetics Mascara AR Experience, accessible from htttps://benefit-mascara.indestry.com

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.

How We Use Cookies

We use Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

Third Party Cookies

In some special cases, we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.
However, if you are still looking for more information then you can contact us through hello@indestry.com

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